Let's recap our magical, girlhood, dream world.
SYDNEY. You showed up for our biggest & longest Pop Up ever! We called Paddington home for a month, and were shown all the reasons why we pour so much love into every interaction and impact the brand makes.
We got to connect IRL and dress the f**k up with our gorgeous KLOU-mmunity. Creating our dream world inspired by girlhood, being loud & taking UP space (always), it was so much fun. Sharing our vision with you in real life, is a dream come true.
But of course we didn't just host a pop up... we hosted a girl dinner, launched two new drops, had a flower store pop up, shot the new collection on two fabulous customers, had a million chats in store and made new friends of course.
If you know us, you know Girl Dinners are one of our favourite events. Where we host up to 70-80 our of community for a sit down dinner, cocktails and chats. So many girls come alone and make besties for life. Of course, we had to host Sydney's Girl Dinner at Armslength in Potts Point. They provided immaculate, cosy and intimate vibes – with top tier 3 course meals and a pink KLOU collab cocktail <3
In the midst of the fabulous chaos, we launched a new collection with exclusive instore-only KLOU for everyone to shop. We shot the campaign for this collection in Paddington during our store set up. Stunning Sarah in our New Muse Maxi.
But wait there's more... We have been sitting on the idea of a Customer Photoshoot for over a year now and finally the timing was right. We made a call out to our community on socials, for anyone that wanted to feature in a New Collection Shoot, in our Paddington Store. That's how we met these beautiful KLOU girls, Tin & Brooke <3
It was the most special experience, dressing up & having the opportunity to work with these long-time KLOU girls –WE'RE OBSESSED WITH YOU.
KLOU MONTHLY MUSE
Our Muse from March & April is going to be a little different this time... It has to be the team that made it happen, from the entire store fit out, to helping you with sizes, running the events & keeping you in the loop on socials (and looking so cute all while doing so).
The talented, creative team of plaid-loving women that bought our dream world to life.
Now, if you've made it this far, you most certainly deserve a treat – in the form of a SNEAK PEEK. Behind the scenes we've been plotting a Capsule May Collection of pieces we have never launched before... Think All-Year-Round, layering fun, meets reversible functionality.
That's all for now... Between us, you're going to want early access to this launch. Sign up to our mailing list for all the KLOU updates and launch times–coming soon.
Signing off with another leaked BTS shot *oops* don't tell anyone!
Big love from KLOUHQ
xoxo